Display-holder.



B. ROSENBERG.

DISPLAY HOLDER. APPLICATION FILED JAN. 21, 1909.

I 928,281. Patented July 20.;1909.

Fig. 1 in a folded condition. Inthe construction of a display holder orBENJAMIN ROSENBERG; OF NEW YORK, N. Y.

DISPLAY-HOLDER.

Specification of Letters Patent.

Patented July 20,1909.

Application filed January 21, 1909. Serial No. 473,414.

1 0 allwhom it may concern:

- Be it known that I, BENJAMIN ROSENBERG, a citizen of the UnitedStates, residing at New York, in the comlty of New York and State of NewYork, have invented certain new and useful Improvements in Display-Holders; and I do hereby declare the fol lowing to be a full, clear, andexact description of the invention, such as will enable others skilledin the art to which it appertains to make and use the same.

This invention relates to improvements in display holders, andparticularly to display holders for advantageously displaying to the eyeboxes containing merchandise.

An object in view is the provision of a display holder that will hold abox for properly displaying articles positioned therein and yet bearranged to be readily foldable whenthe box containing merchandise hasbeen removed.

A further object in view is the provision of folding means for holding abox in position for displaying the same that is arranged with improvedscoring or creasing whereby the foldable member may be readily foldedand unfolded without injuring the same.

With these and other objects in view the invention comprises certainnovel constructions, combinations and arrangement of parts as will behereinafter more fully described and claimed.

In the accompanying drawings: Figure 1 isa perspective view of anembodiment of the invention. Fig. 2 is a side elevation of one of thefolding supports, the same being shown in an extended position. Fig. 3is an enlarged fragmentary sectional View approximately on line 33 ofFig. 1. Fig. 4 is a top plan view of the structure shown in rack forboxes embodying the features of the invention a back 1 and front piece 2are provided and arranged wlth any deslred advertising matter thereonand are formed also of any desired shape as occasion may require or asmay be desirable. The back 1, however, must be comparatively large inrelation to front 2 in order to act as a support for the back 3 of thebox 4; which is positiorred in the holder. The back 1 is provided withan opening or slot 5 through which the lid 3 is passed when placing thebox in position on the holder for display.

In order to properly support the box 4 a pair of folding supports (3 areprovided that have a turned over portion 7 secured to back 1 by anydesired means, as for instance staples 8 which may be made from wireforced through the turnedover portion '7 and back 1, and then clenched.In addition any adhesive may be used for assisting the staples 8 if sodesired. The supports (5 are formed with a notched out portion 9 that ispreferably set at an angle so as to thoroughly display merchandisein'box 4: when the box has been placed upon the support. The supports inaddition to the turned over portions 7 are provided with turned over portions l0 which are secured preferably by an adhesive to the front plate2. In order that the supports 6 may be properly folded when collapsingthe same are scored centrally at 11 and at each end as 12 and 13. The

scorings are preferably. triple in their na-' ture having pressed outportions 14,15 and 16 which permit a free bending or folding of thesupport without breaking the same. In this respect it will be noted thatthe support is preferably made from cardboard or some good quality ofpaper, and the particular kind of scoring or creasing is of particularadvantage in that the same will not break easily.

In constructing the display holder the front and back 1 and 2 arepreferably made from some stilf cardboard and decorated as may bedesirable, and have printed or otherwise secured theretoadvertisingmatter for advertising the merchandise which it is designedto display. The supports 6 are preferably made from some good quality ofpasteboard or paper and arranged to correctly fold, preferably towardeach other, when the display holder is not in use, and to be readilyextended when it is desired to use the holder. The supports may befolded outwardly if desired, the same being usually not preferable as byfolding. inwardly the display holder presents a small shipping andstoring.

In mounting a box, as for instance box 4, in the display holder thesupports 6 are unfolded and the box placed in the cut out portion 9 andthe lid thereof inserted through opening'ti. As the cut out portion 9 isarranged at an angle the merchandise contained in the box will bebrought clearly to view and by having advertising matter placed on thefront'and back Wlll be in package for proximity to various advertisinginatter setting forth the advantages of the merehandise.

- What I claim is: i

, 1. In a display rack, a back support formed with a. slot, 21 frontsupport, scored side sup- I ports formed With a notched-out portion forthe said front supports, and means for rigidly securing the said sidesupportsto the said front supports.

2. In a display rack, a back support formed with a slot therein, a frontsupport, a..plu-

rality of side supports connecting said front and back supports, saldside supports belng gtorined with a plurality of pressed-out ridges ateach point of folding, and having substantially half of their topportions cut front support by substantially right-angled portions turnedinwardly upon the said front support, and being rigidly connected tosaid back support by turned-in portions extending above the main bodyportion of the said side supports, and rigidly secured upon the saidback support, the said side supports being notched-out at an angle at apoint near the said back supports for holding an article to be displayedat an angle in respect to said front and back supports. In testimonywhereof I afiix my signature in presence of two Witnesses.

BENJAMIN ROSENBERG. \Vitnesses SADIE J APHE, Iluoo Moon.

